Jakarta just got hotter—and we’re not talking about the weather. From June 4 to 8, The Ascott Limited – Indonesia lit up Central Park Mall’s Laguna Atrium with the ASR Festival 2025, a five-day experience that drew in over 7,000 visitors, turning the city into a playground for serious travelers, families, and loyal Ascott Star Rewards (ASR) members.
The theme? Live the Journey.
The vibe? Classy, electric, and forward-thinking.
This wasn’t your typical hotel showcase. It was a curated collision of luxury, lifestyle, and sustainability, featuring Ascott’s powerhouse portfolio—from Ascott, Citadines, Somerset, Oakwood, to hot lifestyle labels like Vertu, Yello, POP!, and exclusive resort gems like The Botanica Sanctuary and Shanaya Resort Malang.
What made this year’s fest even more global? The expanded lineup from Ascott Southeast Asia, bringing in cross-border flavor and irresistible travel perks. Think: dream destinations with serious loyalty benefits.
“This is what Ascott is all about,” said Philip Barnes, Country General Manager, The Ascott Limited – Indonesia. “We’re not just offering rooms—we’re creating meaningful journeys, moments, and connections that stay with you long after checkout.”
Timed perfectly with World Environment Day on June 5, ASR Festival put the spotlight on Ascott CARES, the brand’s global sustainability initiative. The highlight? Announcing several properties—and Ascott as a group—achieving GSTC (Global Sustainable Tourism Council) certification. Real talk: it’s not just lip service. Ascott’s stepping up its game for the planet, for communities, and for a better tomorrow.
Of course, the party didn’t stop at eco-pledges. From lifestyle workshops, themed installations, up to 70% travel promos, and the return of the crowd-favorite kids’ singing competition “Discover the Star”, the festival hit all the right notes. It all wrapped with a high-energy performance from pop band HIVI, sealing the deal on what was easily Jakarta’s classiest mid-year bash.
Irene Janti, Country Director of Brand & Marketing, summed it up best: “Live the Journey isn’t just a theme—it’s a call to action. We’re proud to show our guests that you can have bold, unforgettable adventures while still being responsible and conscious.”
Hundreds of new ASR members signed up on the spot, lured by exclusive perks like special rates, bonus points, and the kind of VIP treatment that makes every check-in feel like coming home.
So, where do you go from here?
Join the ASR crew, download the Discover ASR app, and start living the journey—your way.
Level up your travel game.
Sign up now at www.discoverasr.com/en/sign-up
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