It started with the snip of a golden ribbon and the clink of ice hitting glass. Welcome to a night of smooth moves, smooth music, and even smoother cognac. On May 8, Jakarta’s Senayan City became ground zero for a new level of luxury as Hennessy—the name synonymous with top-tier cognac—launched its very first boutique in Indonesia, and Southeast Asia’s first outside of travel retail. Big moment? Huge.
The scene? Think high-end lounge meets exclusive club. As guests rolled in—industry insiders, nightlife heavyweights, and culture connoisseurs—they were greeted with chilled Hennessy V.S.O.P. served neat or “on ice,” plus custom cocktails crafted to perfection.
DJ beats dropped courtesy of a female deck commander who spun a vibe that walked the line between seductive and celebratory. No pretense, just pure class with edge.
Not Just a Store—A Whole Damn Experience
The new Hennessy Boutique is more than just a retail space. It’s a playground for your senses. You walk in and the world outside disappears. Inside? Premium design meets curated storytelling. Each shelf whispers legacy. Each bottle invites exploration. From the bold Hennessy X.O to the ultra-rare Richard Hennessy, the boutique is stocked with the brand’s most legendary blends—ready to impress the rookie and the aficionado alike.
And if sipping isn’t enough? Step into Hennessy Academy for deep-dive tasting sessions, hit the Mixology Atelier to craft your own signature cocktail, or lose yourself in Hennessy Vibrations, a music-meets-cognac series built for the modern lifestyle junkie. It’s not just shopping—it’s indulging like a boss.
“This boutique is a bold statement of our deep and lasting commitment to the Indonesian market,” said Sebastien Vilmot, Managing Director of Southeast Asia Emerging Markets. “It’s not just about selling great cognac, but about telling our story of heritage, craft, and passion.”
