Introducing Nakula, the Homegrown Brand Behind 70+ Luxury Villas and Hotels in Bali
Amid a hospitality industry dominated by multinational chains, Nakula stands out as a proud Indonesian property and hospitality management company reshaping the future of Bali’s luxury accommodations—rooted in trust, local impact, and long-term sustainability.
For over twelve years, the Bali-based company has grown steadily, now managing more than 70 upscale properties across the island, ranging from exclusive villas to boutique hotels. At its core, Nakula is driven by a fully local team of more than 80 professionals, delivering world-class service through deep-rooted understanding of Bali’s unique cultural and business landscape.
“We take pride in being a company built by Indonesians,” said Christian Sunjoto, CEO of Nakula. “We believe that sustainable growth must begin at home.”
A Results-Driven, Partnership-Based Model
Unlike traditional property management approaches that focus solely on top-line revenue, Nakula implements a performance-based, profit-sharing model, aligning the company’s growth with the net profitability of its property owners.
“Our growth only happens when our partners grow,” Christian explained. “That’s why every operational decision—from pricing strategies to guest experience optimization—is made collaboratively.”
Nakula’s agile approach allows it to respond quickly to changing market dynamics. “We understand what’s trending, what’s shifting, and we move fast,” he added. “We can launch a new property in just two weeks.”
This agility is made possible by fully internal operations covering marketing, guest services, and a proprietary tech-enabled property management system, providing real-time performance insights and full transparency for property owners.
