Hyatt Hotels Corporation (NYSE: H) has once again demonstrated its ambitious growth strategy with the announcement of a significant expansion of its lifestyle brand, Hyatt Centric, across the Asia Pacific region and beyond. With plans to open more than 35 new properties by the end of 2028, Hyatt Centric is projected to grow by 50% globally, reaching a total of over 100 properties worldwide. The Asia Pacific region is a key focus, with regional growth expected to exceed 75% in the next three years.
Strategic Expansion in Asia Pacific: Meeting the Needs of Millennials and Gen Z
Known for its contemporary design and authentic local experiences, Hyatt Centric is strategically expanding its footprint to major cities and prime tourist destinations across Asia Pacific. This expansion not only strengthens Hyatt’s presence in the region but also caters to the evolving preferences of modern travelers, particularly Millennials and Gen Z, who prioritize memorable experiences and social connectivity.
Some of the upcoming properties in Asia Pacific include:
- Hyatt Centric East Taipei (2026) – Marking the brand’s debut in Taiwan.
- Hyatt Centric Shanghai Jinqiao (2026) – Located near the Pudong Football Stadium in Shanghai.
- Hyatt Centric TODTOWN Shanghai (2026) – Part of a high-end transit-oriented development (TOD) project.
- Hyatt Centric Tianxin Changsha (2026) – Offering stunning views of the Xiangjiang River.
Asia Pacific has been chosen as a key market due to its rapid economic growth and increasing interest in urban and recreational destinations. Hyatt Centric focuses on stylish accommodations, social connectivity, and intuitive digital experiences, aligning perfectly with the preferences of younger travelers in the region.
