Providing ASR Members with Exclusive Access to Live Game Experiences at Stamford Bridge, London
The Ascott Limited (Ascott), a leading global hospitality company, continues to deliver unforgettable experiences for loyal members of its Ascott Star Rewards (ASR) programme. Building on its role as the Official Global Hotels Partner of Chelsea Football Club, Ascott recently provided top-tier ASR members from Indonesia with an exclusive opportunity to experience live Premier League and Women’s Super League action at Stamford Bridge, home of Chelsea FC in London.
Members attended two thrilling matches – the highly anticipated women’s match between Chelsea and Arsenal on 26 January 2025 and the men’s match between Chelsea and West Ham United on 3 February 2025.
With private box seats offering prime views of the matches and refreshments served at half- and full- time in the exclusive Ascott Privilege Signatures Stadium Lounge, this experience was a true embodiment of ASR’s brand promise to “Stay Rewarded”.
This latest initiative by Ascott Indonesia is just one of many ways that Ascott’s regional teams are crafting unforgettable experiences and deepening connections with ASR members. Since the launch of its strategic partnership with Chelsea FC in July 2024, Ascott has been delivering highly sought-after experiences for ASR members and football fans alike, including VIP match access and exclusive match-and-stay packages.
In December 2024, Ascott brought Chelsea’s international fan engagement programme, The Famous CFC, to Singapore, giving ASR members the rare chance to meet and interact with Chelsea legend Gianfranco Zola. Ascott also plans to roll out more editions of The Famous CFC for ASR members in different cities in the future.
Irene Janti, Country Director Brand & Marketing of Ascott Indonesia, said: “Ascott Star Rewards is designed to offer more than just benefits; it’s about creating exceptional moments beyond the stay that our members will cherish.”
“Through our collaboration with Chelsea FC, we are bringing our members closer to world-class football, allowing them to experience the excitement firsthand while enjoying exclusive privileges that reflect the value of their loyalty with Ascott.”
This collaboration with Chelsea FC is just one of the many ways ASR connects members with extraordinary experiences around the world. Whether through exclusive events, premium benefits or seamless stays at Ascott’s global portfolio, ASR ensures every journey is more rewarding and memorable.
To find out more about Ascott Star Rewards and its exclusive benefit, head over to discoverasr.com/benefits and social media @discoverasrindonesia.
