Ascott Indonesia Successfully Held the Biggest Brand Showcase 

Broke the Muri Record through ASR Festival – the Unlimited Discovery 

ASR Festival is the largest annual brand showcase event featuring Ascott Limited Indonesia’s lodging brands along with room rate promos, exclusive package deals, and exciting entertainment. 

The Ascott Limited – Indonesia successfully held a six-day ASR (Ascott Star Rewards) Festival 2024 from June 4 – 9, 2024 in conjunction with Ascott Limited’s 40th anniversary celebration with the theme “The Unlimited Discovery”, at the Laguna Atrium Central Park Mall, Jakarta.

The festival attracted more than 4000 visitors and built on the success of last year’s festival, which earned The Ascott Limited – Indonesia the “Online-Offline Brand Activation of the Year 2024” award from Marketeers Omni Brand Awards, 

This year’s festival featured The Ascott Limited – Indonesia’s hotel brands and serviced apartments, including; Ascott, Somerset, The Grand Mansion Menteng by The Crest Collection, Oakwood, Citadines, Maison Aurelia Sanur, Bali by Preference, Vertu Hotels, Harris Hotels, Fox Hotels, Yello Hotels, Pop! Hotels, and Managed by The Ascott Limited (Pesona Alam & The Botanica, and Shanaya Resorts). 

Philip Barnes, Country General Manager for Indonesia said “This year’s ASR Festival received tremendous enthusiasm from our guests, owners, partners and associates. This overwhelming enthusiasm shows how much the event is anticipated and valued by many. The success of this year’s ASR Festival will strengthen our presence in Indonesia and the Asia region. Thank you to everyone, including our associates and media partners who have supported Ascott’s 40-year journey.” 

Throughout the event, various exclusive offers and exciting activities are offered, including hotel voucher discounts of up to 70%, bundling packages with airline ticket, flash sales, daily door prizes, live performances, F&B booths, interactive games and talk shows.

Moreover, there are various booths with thematic concepts from various Ascott Limited brands that offer various excitement for visitors. The top buyers at the ASR Festival will get 1 round-trip flight ticket and a 3-day 2-night stay voucher at one of Ascott’s property hotels in the Java and Bali region. 

Latest news

Related news