The Place To Be

Centara Creates “The Place To Be” for Every Guest with Six Diverse Brands, from Luxury to Affordable Lifestyle

Centara Hotels & Resorts, Thailand’s leading hotel operator which celebrates its 40th anniversary in 2023, prides itself on making travel possible for all. Ever since it first introduced its unique style of international- standard, Thai-inspired hospitality to the world, this caring company has created a series of attractive concepts that cater for the needs of every traveller and budget, from luxury to affordable lifestyle.

Now, with a growing collection of 92 world-class hotels and resorts covering six distinct brands –Centara Reserve, Centara Grand, Centara, Centara Boutique Collection, Centra by Centara, and COSI Hotels – everyone can find their perfect “Place to Be” with Centara. Simply choose the ideal option for your next business trip, leisure break or family vacation.

Centara Reserve – Where Stories Are Written

Experience luxurious and personalised hospitality driven by the unique story of local culture and heritage. Centara Reserve, which was introduced to the world in 2021, is dedicated to crafting deeply personal moments and lasting memories in iconic destinations.

From vibrant cities to tranquil beaches, every property evokes the spirit of its locale. Stays are underpinned by the services of a “Reserve Host” who can help guests to design truly bespoke journeys. The brand’s flagship property is Centara Reserve Samui.

Centara Grand – Enriched By Every Moment

Discover distinguished upper-upscale hospitality with Centara Grand, a captivating collection of hotels and resorts in some of the world’s most desirable destinations, including Bangkok, Phuket, Krabi, Pattaya, Hua Hin, the Maldives and soon, Osaka.

Every experience is enriched by immersive activities and authentic Thai touches, including the group’s Spa Cenvaree wellness concept and signature dining venues, including Suan Bua, the elegant Thai restaurant brand, COAST Beach Club in resort properties, and some of the world’s best urban rooftop bars and sky-high dining experiences.

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