Travel is Changing

Will Indonesians be Pioneering Pathfinders or Travel Tech-Fluencers in 2033?

  • Report commissioned by travel technology company Amadeus and administered by global research firm Northstar Research Partners defines the four new traveler profiles – Traveler Tribes – that will emerge in the next decade
  • Traveler profiles of the future revealed by a global survey of over 10,000 travelers across 14 markets, expert interviews, 5.8 million data points and the application of psychographic segmentation techniques 
  • 35% of Indonesians are found to be Pioneering Pathfinders who live a fast-paced life and are always looking for their next adventure

As an estimated 474 million tourists traveled internationally between January and July 2022 compared to 175 million in 2021, international tourism continues to bounce back. But how will we travel in 2033? A global research study – Traveler Tribes 2033 – the third in a series that launched in 2007, identifies four Traveler Tribes that will develop in the next 10 years. It does so by examining the future forces of change transforming travel, alongside emerging traveler traits, behaviors and preferences, to understand exactly what it is that travelers will want a decade from now. 

It suggests many travelers will be open to new and emerging technologies and will want to travel in more sustainable ways. But with some travelers concerned about the proliferation of technology and the increasing need for cyber-security and data privacy, the industry must work together to ensure all travelers benefit from technological advances. 

Photo by Taylor Simpson on Unsplash

Moving beyond the limitations of traditional segmentation, this psychographic approach identifies four key Traveler Tribes likely to be dominant in 2033: 

1. Excited Experientialists

Only 18% of Indonesians belong to this group and have a ‘try it and see’ approach to life and travel. Globally, 44% are without children and have a mid- to high-income job with flexible working options, which enables them to readily explore the world. They have a you only live once (YOLO) approach. 

They are more likely than other travelers to act on instinct, making them 2033s ‘anti-planners’, favoring less predictable and more exciting accommodation experiences. They are also open to technology that helps them ‘speed up’ certain aspects of their journey, with many expecting to use artificial intelligence (AI) in the airport environment.

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