Joins hands with Prestasi Junior Indonesia to Support Student Enterprises
Starbucks Indonesia, in partnership with Prestasi Junior Indonesia (PJI) hosted the final competition event of this year’s Starbucks Creative Youth Entrepreneurship Program (SCYEP) program at the National Library of Indonesia, Jakarta where 140 high school and vocational high school (red. SMA/SMK) students in six cities in Indonesia – Bandung, Denpasar, Jakarta, Semarang, Surabaya and Yogyakarta – presented their best business ideas for a place to advance to the national level competition in March 2023.
SCYEP is part of Starbucks Indonesia’s long-term commitment in empowering youth. It provides an opportunity for high school and vocational students to acquire the knowledge and practical entrepreneurial skills needed to realize a business idea. This program has benefited over 2,300 students and involved over 1,200 Starbucks partners (employee) as volunteers since its inception in 2019.
In the periode of 2022-2023, the SCYEP initiative uses the entrepreneurship module developed by Junior Achievement (JA) Worldwide, helped by Starbucks partners that intensively giving the student guidance both offline and online. And this time, the program has kicked off in September 2022 in six cities: involving 182 Starbucks partners as volunteers and 140 students.
The SCYEP 2023 program was implemented to nurture young Indonesian entrepreneurs and support the Indonesian Government’s National Entrepreneurship Development Program. In addition, this program also strives to promote entrepreneurship as a potential job choice1 for the younger generation.
“We are very proud to be able to hold this program again to empower youth with entrepreneurship and life skills knowledge. Our partners are passionate about sharing their knowledge with youth and supporting them on their career journeys as we seek to uplift and add value to our communities,” said Liryawati, Chief Marketing Officer at PT Sari Coffee Indonesia, licensee for Starbucks brand in Indonesia.
“At Starbucks, giving back to our communities has always been part of who we are as a company. As we grow our presence in communities, it is important that we stay true to our mission and values, use our scale for good, and continue to be a catalyst for positive change in the diverse communities we serve,” she added.
This program aims to enable students to form real enterprises and discover first-hand how a company functions. “SCYEP facilitates high school and vocational high school (red. SMA/SMK) students to hone their entrepreneurial skills through hands-on experience operating a microbusiness independently at school. Students are empowered to meet needs and solve problems in the community and optimize digital technology in their business operations and strategies,” said Robert Gardiner, co-founder, and Academic Advisor for Prestasi Junior Indonesia.
“At the beginning of the program, they received training from several business professionals. During the program period, Starbucks partners (employees) were also actively involved in helping share experiences and inspiration,” he added.