Consumers across all ages are also investing in more sports-related products such as sports electronics (e.g., fit-tech wearable devices), which enjoyed a positive growth of 15% from 2021 to 2022. This reflects how wellness remains a top priority in a post-pandemic world.
As for the biggest spenders of wellness products in Southeast Asia, ZALORA’s data shows they come from Indonesia and the Philippines. Across the region, adults above 40 spent the most, followed by Millennials aged 26 to 30.
In today’s hyper aware age of consumerism, consumers, especially Millennials and Gen Z, are prioritising sustainability in their purchasing decisions. Both ZALORA’s Earth Edit and pre-loved segments saw substantial growth year-on-year. Total sales for Earth Edit, which focuses on the use of sustainable materials, increased by 152% from 2020 to 2021 and continued to have double digit growth as of Q3 in 2022. Brands have reacted to this trend by expanding their product offerings on ZALORA.
ZALORA’s pre-loved segment, although still very small, also saw a sharp growth of 70% from 2021 to 2022, led by Millennials and Gen Zs who will continue to drive the momentum for circular fashion. As a push towards carbon-neutral continues to underscore fashion and e-commerce, brands can stand to gain market share by introducing more sustainable products while reviewing their supply chains.
These findings and insights featured in ZALORA’s Southeast Asia TRENDER Report 2022 will help ZALORA’s brand partners to recalibrate their retail strategies and evolve with the times. Now in its third edition, the report is supported by the following partners and contributors: Google, Boston Consulting Group, PayPal, Urban Revivo, and Leapro.
The full report is downloadable here.
ZALORA is part of Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets. GFG is the brand partner of choice in growth markets, providing unparalleled access to a market of more than one billion consumers and an unrivalled end-to-end value proposition.
The Group offers tailored business models to suit individual brand partner needs, including B2B services across fulfilment, media solutions, and data analytics leveraging GFG’s expertise in e-commerce.
For more information on GFG’s business model and platform services, visit: global-fashion-group.com/brands.
About Zalora Group
ZALORA is Asia’s Online Fashion and Lifestyle Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA is part of the Global Fashion Group, the world’s leader in online fashion for emerging markets.
ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women.
Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over certain spend, and multiple payment methods, and a loyalty subscription program Znow offering unlimited free and fast delivery. ZALORA is the online shopping destination with endless fashion and lifestyle possibilities.
