The All Stars Community Indonesia, which began in 2018 will start the 2023 journey with initiation and introduction before engaging the rest of the events throughout the year consisting of various activities such as online and offline workshops, discussions and exhibitions as well as music concerts where the members of All Stars will take upon the roles of creators, speakers and audience in various exciting events.
About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908 as a rubber-shoe company focussing on rubber shoes. Shortly after, the same rubber raw material is used in the manufacturing of tennis shoes. In 1920, the company produced its first basketball shoes made from canvas called the “All Star”, referring to the balls buried in the field.
At this moment, Converse is sold worldwide in more than 160 countries and had left a rich legacy of legendary footwears such as the Chuck Taylor All Star, Jack Purcell, Cons and Chuck Taylor All Star II which had their presence in numerous historical moments i history, music, urban art, and street skateboard across the world, as well as being considered as an iconic fashion and workmate. Each Converse line has its own identity, style and customization making it a limited brand for its fans.
About PT Map Aktif Adiperkasa Tbk (MAPA)
PT Mitra Adiperkasa Tbk (MAPI) is a “brand commerce” entity managing and marketing international brands across Indonesia. PT Mitra Adiperkasa Tbk (MAPI)’s subsidiary, MAPA manages more than 40 exclusive brands at 1,214 outlets and 10 online sites.
The company’s three main business lines are Sports, Leisure footwear and Kids products, sold across multi and mono-brand outlets owned directly by MAPA, including PlanetSports.Asia, Sports Station, Golf House, and Kidz Station.
In 2018, the company acquired Astec, a leading badminton, fitness and leisure activity brand at the regional level, which was founded by Alan Budikusuma and Susi Susanti, Olympic and World Championship gold medalists.
For an extensive information regarding MAPA, please visit mapactive.id.
