Accor introduces Handwritten Collection – a Global Portfolio of Hotels Curated with Passion

A Host with Passion 

Handwritten Collection offers a variety of hotels that are so distinct, it’s as if each local hotelier were inviting guests into their charming and stylish homes. The guest experience at Handwritten Collection brings to life the spirit of the host: their tastes, their passions and the little quirks of their personality. Each local hotelier provides a charming presence that weaves their character and personality into the fabric of their hotel, engaging guests with local wisdom and delightful conversation, bringing a personalized energy to the guest experience. 

“The manner in which each host interacts with their guests is thoughtfully considered and brings to life their own personal passions,” added Caroline Bénard, Global SVP Economy & Midscale Brands, Accor. “Whether in a social setting or the privacy of a guest’s room, there will be moments of storytelling and engagement that create a genuine connection. This rapport between host and guest contributes to a more meaningful and memorable stay experience.’ 

Designed for Independent Hoteliers 

The Handwritten Collection is also designed with the needs of independent hotel owners in mind. With a current conversion rate of 80%, the bulk of properties joining Handwritten Collection will be conversion projects rather than new builds, requiring a simpler transition and ramp up process and a more sustainable growth and development model.

The brand’s standards are designed to be flexible, light, and easy to attain. Moreover, Handwritten Collection provides direct ROI and the opportunity for owners to maximize revenue with immediate access to the power and reach of Accor’s sales, distribution and loyalty platforms, while also benefiting from the Group’s environmental, social, and governance (ESG) capabilities. 

“In 2022, Accor signed on average globally more than one hotel per day and opened nearly one hotel per day. We aim to continue this growth by anticipating the needs of our guests and aligning with the investment criteria of our partners and owners. Independent hotels are increasingly seeking the strength of Accor’s powerful sales, distribution and loyalty platform to increase their revenue and assist them in optimizing their costs, whilst retaining their own distinctive personality and offering a highly qualitative product, service and experience.

Handwritten Collection offers them an ideal solution, providing the option for a franchise contract and a flexible and cost-effective level of investment. We look forward to working collaboratively with owners and partners and welcoming additional hotels from around the world into this outstanding collection. With over 110 properties and 11,500 rooms in negotiation to become part of Handwritten Collection, including 12 hotels committed already, we aim to have over 250 properties by 2030,” said Camil Yazbeck, Global Chief Development Officer, Premium, Midscale, Economy, Accor. 

Notable Handwritten Collection Properties 

Hotel Shanghai Sheshan Oriental, Handwritten Collection, Shanghai, China 

Opening 19 January 2023 

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