PAUL Bakery highlights Raspberry Macaron as a way to raise awareness about breast cancer for the entire month of October.
PT Map Boga Adiperkasa Tbk (MBA) – through its seven brands – to supports Lovepink, a community of breast cancer survivors and warriors, in raising awareness about breast cancer. Through this initiative, MBA will contribute to Lovepink’s goal of providing free ultrasounds to underprivileged women in Indonesia by making donation from the sales of their highlighted products. This October, particularly at PAUL, the Raspberry Macaron will be devoted to breast cancer awareness month.
This October, particularly at PAUL, the Raspberry Macaron will be devoted to breast cancer awareness month.
“MBA has consistently shown a concern for the environment. We may support this in a variety of ways. This October, we particularly emphasize on breast cancer. We are aware that breast cancer continues to be a concern for women, and we want to contribute to the movement that motivates women to pay more attention to their bodies in general and to breast cancer in particular. Lovepink, who is actively committed in raising awareness about breast cancer, is the ideal partner for us. We hope that with our support, we can considerably improve the awareness about this matter,” said Vasilis John Vasiliou, Leader of PT Map Boga Adiperkasa Tbk.
Each of the mentioned brand have prepared a menu, in support of promoting breast cancer awareness.
“Lovepink theme this year is Rising Up Together, both a celebration of life and a reminder that everyone is here to help one another by creating a compassionate and empowering community. And this is how partnering with MBA makes us feel—as we make a commitment to support one another, which is greatly appreciated. With the MBA’s participation, we may gradually but surely achieve our dream of providing free ultrasounds to 10,000 underprivileged women in Indonesia,” said Samantha Barbara, Leader of Lovepink.
Purveyor of high-quality F&B, MBA is home to the world’s most iconic F&B brands in Indonesia.
Globally, PAUL Bakery has shown tremendous support in breast cancer awareness month worldwide, and this year, and PAUL Indonesia is adopting it as well. PAUL specifically highlights the Raspberry Macaron limited-edition Macaron box sleeve, specially designed for Pink October month.
MBA to supports Lovepink, a community of breast cancer survivors and warriors, in raising awareness about breast cancer
PAUL is the first brand to initiate the program, and soon after Cold Stone, Genki Sushi, Godiva, Krispy Kreme, Pizza Marzano, and Subway have also jumped on board. Each of the mentioned brand have prepared a menu, in support of promoting breast cancer awareness. The campaign will run in every store from October 1 to October 31, 2022.