PAUL Le Café Opens its Third Outlet in The Breeze, BSD City 

The first PAUL Le Café in Tangerang to become more accessible for the customers and focuses on a wider range of premium coffee experiences with 100% Arabica sustainably grown coffee

To broaden its presence PT Sari Food Lestari, a subsidiary of PT Map Boga Adiperkasa Tbk opens the third PAUL Le Café outlet at The Breeze BSD City. PAUL Le Café is expanding its drink menu to provide a simple yet diverse selection of high-quality beverages to its customers. Customers will be able to experience authentic French gourmet and coffee in a more convenient manner at PAUL Le Café, the new hangout spot in the BSD area.

PAUL Le Café offers a modern interpretation of the French “art de vivre,” marking a turning point in the history of PAUL bakeries. PAUL Le Café highlights its signature items to be enjoyed with a fine coffee to share with its concept of French gourmet moments by putting coffee and its variations at the center of the offer. PAUL Le Café combines the great classics such as espresso, macchiato, and Americano with upscale beverages including flat white, mocha, latte, cappuccino, and Viennese coffee, and even its signature hot chocolate, latte, or Viennese. Furthermore, Paul provides an array of teas and infusions, as well as freshly squeezed fruit juices.

“We are expanding our footprint outside Jakarta, beginning with the BSD area, which has become one the most attractive area. By opening a PAUL Le Cafe in Tangerang, we hope to introduce a fresh range of high-quality, handcrafted French delicacies to our consumers. We’re excited to introduce PAUL to a local community who are looking for a refreshing and modern concept, with carefully selected ingredients, fresh products, and polished presentation, PAUL recipes leave no room for compromise. We ensure quality with one unique aim: your satisfaction.” said Anthony Cottan, President Director of PT. Map Boga Adiperkasa, Tbk. 

“PAUL represents the French daily life and rituals wrapped around coffee and croissant; our 100% arabica coffee can be enjoyed at any time of the day paired with an iconic viennoiserie.  We want to treat all of our customers with not only appetizing pastries but also exquisite beverages, particularly a wider range of premium coffee with 100% Arabica sustainably grown coffee. A great coffee experience is waiting for you at PAUL Le Café,” said Jane Kurniawan, General Manager PAUL Indonesia.

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