The Converse x A-Cold-Wall Aeon Active CX launch in two colorways, Micro Chip/Healing Jade/Black that launch exclusively via Converse.id and Black/Black/Apple Green available at Converse selected store (Grand Indonesia, Senayan City and Paskal Bandung) on May 6.
Additional Aeon Active CX Product Info
Fueled by Converse’s CX toolkit of pinnacle comfort materials and technologies, the Aeon Active CX defies time and gives back energy through a precise exploration of ergonomics that deliver new comfort, form, breathability and stance.
The Aeon Active CX also signals a look at what Converse could look like in a future state. First introduced in 2020, CX is changing the way Converse products are made, look and feel by engineering new comfort benefits, ease of wear and a progressive design ethos to fuel movement.
When concepting the new silhouette, designers gravitated to the running space –which has long been a source for comfort standards in the industry –to deliver a distinctly Converse take on a lifestyle runner.
The Aeon Active CX delivers the most responsive, lightweight foam from Converse to-date. A stretch bootie construction and exaggerated heel kick allow wearers to get in and out of the shoe easier, while a CX foam drop-in sits underfoot, encapsulated by an EVA foam midsole to deliver all-day comfort.
When the wearer’s foot is inside of the product, the weight of foot expands the EVA foam midsole, so that with each move energy keeps coming back to the center, enabling long-lasting energy return as you walk.
The rounded lines of retro Converse sneakers also inspired a novel approach to material layering on the upper, which provide breathability, ergonomic foot lockdown, and a stylistic familiarity while nodding to Converse’s performance footwear of days past.
Lifestyle and product images for both colorways are available here.
For over a hundred years, Converse has empowered the daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Starting with the iconic Chuck Taylor All Stars and One Star sneakers, we have journeyed alongside the evolution of sport, street and creative culture. Our shoes are world-famous for their colours, comfort, and designs.
They have been worn since time immemorial by famous athletes and other celebrities and add an attitude to any outfit. As a global brand, Converse is committed to spotlighting and addressing today’s issues, such as sustainability. With our global reach, Converse aims to provoke thought and inspire change through campaigns and movements to continue its journey with the generations of tomorrow.
About PT Map Aktif Adiperkasa Tbk (MAPA)
As per end of December 2021, MAPA, a subsidiary of PT Mitra Adiperkasa Tbk (MAPI), operates 1,128 stores in 78 cities throughout Indonesia and manages over 150 brands, of which more than 40 are exclusive brands. Its three principal business lines include Sports, Leisure footwear and Kids.
MAPA operates retail multi-brand concepts including Planet Sports Asia, Foot Locker, Sports Station, Golf House, Royal Sporting House, Kidz Station and Planet Sports Kids. In 2018, the company acquired Astec, a leading regional brand in badminton, fitness and leisure activities, founded by Olympic and World Champions, Alan Budikusuma and Susi Susanti.
For more information about MAPA, please visit www.mapactive.id.