Singapore Tourism Board Appoints Petrie PR as its PR Agency for Indonesia

The Singapore Tourism Board (STB) has appointed Petrie PR as its public relations (PR) agency for Indonesia. The agency has been appointed for two years effective 14 January 2022. Petrie PR will support STB (Indonesia) in enhancing overall communications to promote Destination Singapore through STB’s overarching Passion Made Possible brand and international recovery campaign SingapoReimagine.

SingapoReimagine aims to showcase Singapore as a vibrant destination of possibilities with new and reimagined experiences, with enhanced safety and hygiene measures to ensure peace-of-mind for all travellers.

Petrie PR’s appointment comes after a thorough selection process with sixteen PR agencies vying for the contract.

“Petrie PR brings 30 years of experience in the fields of lifestyle, travel, destinations, design and hospitality. Their experience will be pivotal in promoting Singapore as a destination of possibilities with reimagined experiences as we recover from the pandemic. We look forward to working with the agency to enhance our storytelling efforts through innovative and new concepts to keep Singapore top-of-mind as a leisure and business destination among Indonesian travellers,” said Mohamed Firhan Abdul Salam, Area Director of the Singapore Tourism Board, based in Jakarta.

“It is our honour to partner with the Singapore Tourism Board to build upon their success in promoting the many dynamic tourism experiences and aspects of the destination to Indonesians. Our strength of campaign integration across PR, digital and influencer platforms will extend reach to new Indonesian audiences tapping into an expanded range of interests and across more regions to amplify the campaign. Petrie PR looks forward to working closely with the Singapore Tourism Board to elevate the demand for Singapore as a leisure and business destination introducing many new and exciting experiences to Indonesians,” said Linda Petrie, Founder and Managing Director, Petrie PR Ltd.

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

About SingapoReimagine

SingapoReimagine (SRI) is an international campaign to rally local and global communities to reset and revive tourism, while building the anticipation for travel to Singapore. As travel gradually resumes, STB aims to reignite the passion to travel by showcasing how Singapore has reimagined itself through fresh and innovative experiences, while ensuring peace-of-mind for all travellers.

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