Franchisees will benefit from being part of an internationally-known café chain with full support in terms of staff training, sales, marketing and branding.
They will also be able to purchase and import premium Thai mangoes directly from the farmers and sell to supermarkets and wholesalers, further boosting potential profits. A sustainable and community-focused brand, Yenly Yours sources the finest fruit from a cooperative network of Thai producers, creating value throughout its entire distribution chain.
Each store will typically be between 30 and 70 square metres in size, with counter service and a limited amount of seating. The majority of business will be takeaway, although a small number of tables will allow some customers to enjoy their drink or dessert at the store. Target locations will include areas with high footfall, such as shopping centres and transport hubs.
“Exquisine Global is a proud ambassador for Thai brands around the world. As a pioneer of creative and innovative culinary concepts that appeal to a wide audience of consumers, we want to use our expertise and experience to help more Thai brands expand overseas and represent Thailand on a global stage. This is what we are passionate about!” said Trevor MacKenzie, Managing Director of Exquisine Global.
Trevor MacKenzie, Exquisine Global’s Managing Director, is a Canadian F&B expert with a passion for fresh produce and a mission to bring authentic Thai cuisine to the world
“As a business that started with an owner’s passion for high-quality produce and authentic cuisine, Yenly Yours fits perfectly into our brand portfolio. Having grown from humble beginnings, this innovative company is now showcasing its exquisite nam dok mai mangoes on a multinational level. We want to help them grow further by enabling franchisees in Malaysia to benefit from our cooperative network and giving even more local diners the chance to taste the sweet flavour of Thai mangoes,” Mr MacKenzie added.
“Now entering our 12th year, Yenly Yours is Thailand’s mango leader, in terms of our branch network and market share. Following this agreement, our new goal is to become the biggest mango dessert brand in the world. With this franchise contract, we plan to expand to at least 50 branches in Malaysia in the future. To grow our business effectively and with clear goals, we must have partners who share the same vision. This is an important step for us and we look forward to working with our new franchise partners and talented investors around the world,” said Tawatchai Watsirisaree, Founder & CEO, Yenly Yours.
The expansion of Yenly Yours will take place alongside Exquisine Global’s own ambitious growth plans. This passionate Bangkok-based company currently operates more than 70 full-service restaurants and grab & go outlets in 12 countries and territories worldwide, under eight of its industry-leading brands. These include one popular COCA restaurant in Malaysia.
