Before making a purchase from an online store, customers need to make sure it’s trustworthy. Thus, your goal is to demonstrate how credible you are.
First, you should get acquainted with your clients. People will rather buy from a store with some background than one they know nothing about. Therefore, you need some story.
For instance, your website needs an “About us” page. There, you can tell customers when and why you started your venture and so on.
Besides, you can increase awareness about your online store through social media. Social Rabbit plugin could give you a hand in pulling this off.
Another thing which is necessary to build your online reputation is customer reviews. People tend to believe the same people as they are: regular consumers who share their honest feedback.
Luckily, you can easily get the necessary feedback on AliExpress while importing products to your store. For this, you just need to install AliDropship Chrome Extension. Apart from the opportunity to add customer reviews, it has many other useful features, which you can learn about from this article.
Having the story and positive comments will definitely win customer trust.
7. Give to get
We don’t like being obliged, do we?
This feeling weighs us down and we want to get rid of it as soon as possible.
If you give customers something for free, the responsibility to return the favor will lie with them.
For example, you can send free coupons with some discount on the future purchases to your clients. This is highly likely to make them feel compelled to buy something.
8. Add a “recommended” pricing option
Sometimes, if an online consumer can’t decide what to purchase, they just leave the online store.
To make sure this doesn’t happen, or at least lower the chance of this happening, you can suggest “the best pricing” option for them.
But don’t offer them the cheapest option, opt-in for a medium or large package. However, make sure there’s value in it for them, otherwise, you risk losing potential customers.
9. Implement a curiosity technique
People are curious by the nature and if you provide them with something that catches their interest, they won’t be able to resist the temptation.
So provide them with an itch they just have to scratch, for example, start an intriguing story but don’t finish it.
Let their curiosity and imagination take over, so they start moving in the direction you’re most interested in – a sale.
10. Increase your credibility with numbers
Showcasing specific claims, will make your venture seem more believable.
Natural numbers have a knack for getting rid of natural skepticism. However, some numbers are more convincing than others.
Don’t mislead your consumers by trying to show fake numbers, be real with them, and demonstrate the real thing. This way, your customer base will have more belief in you and what you do.
A good salesperson has the combination of knowledge and the necessary tools. Now, when you know the psychological triggers, you have the knowledge. And you could choose one of the listed add-ons to put it into practice. Or you can outfit your online store with the whole range of marketing tools conveniently combined in a single Add-on Bundle. Good luck!
By Denis Koshelkov
