It’s simple. Just 5% of the decision-making process take place in our conscious mind. The subconscious (emotional) mind takes care of the rest of it.
Airbnb founders touched a chord with American customers – got the emotional response.
This is what every dropshipping entrepreneur should work towards to boost their sales.
Do you want to boost sales with an online store with top-selling products from a supplier with direct access to one of the world’s most lucrative market? Meet Sellvia – the #1 US dropshipping supplier with all the solutions, tools, and instruments you need to build a successful online business and sell to US consumers from anywhere in the world. Find out more information here! Yet, what could you do if you don’t have a degree in psychology? What are the triggers to make customers buy?
Actually, you need no smoke and mirrors to help people make up their mind in your favor. There are some tried-and-tested ways and we’re going to list them.
1. “Free” word triggers people to buy
Thanks to psychological triggers two main things are deeply rooted inside human mind: avoiding pain and gaining pleasure.
The “free” word means the both of these things for customers. It means they can get what they want, which is pleasant. And they don’t have to give something for this – which is painless, to put it simply.
So, do your best to include the “free”word in your offers. For instance, “free shipping” is a phrase that works brilliantly! And it doesn’t actually have to cost $0: just include the shipping cost in the total item price to make it look affordable. By the way, you can read more about finding the cheapest shipping option here.
2. Create limited offers
Do you regret missing a chance of a lifetime?
Not buying bitcoins in 2008, for example?
Not the best feeling, is it?
Right, people don’t like something slipping through their fingers.
Limited offers in terms of products price and availability create the state of urgency. Customers are afraid of missing out some benefits. For example, let’s suppose you offer 30% off some of your goods for only 2 days. Many people who are on the verge of making the purchase will eagerly seize the opportunity.
It becomes much easier to implement this if you have the necessary marketing tools under your belt.
AliDropship team has developed a range of helpful tools while running its own online stores. Now, you can easily get them for your business as well. What psychological triggers cause impulse buying? For this purpose, you can install Countdown Timer that pushes customers to make a purchase by showing they’re running out of time.
