Tauzia 20th Anniversary Announces The Bigger and Better Integration with the Ascott Limited

Dovetailing with the launch of the discoverasr.com website, existing My TAUZIA Privilege (MTP) members can sign up for a complimentary Ascott Star Rewards (ASR) membership and receive a 25% discount eVoucher when they link their MTP account to their new ASR account.

MTP Friendly and Unique tier members will also be matched to ASR’s Silver and Platinum tier respectively. MTP members can exchange their MTP points to ASR points and receive 2,000 ASR bonus points when they complete their first exchange. Members will start earning ASR points thereafter. The MTP programme will end by 31 December 2021. 

Since its launch in 2019, ASR members have increased by 400%. ASR members contribute about 90% of Ascott’s direct bookings online and over 60% of ASR members are repeat guests.

ASR members also spend 36% more with Ascott compared to non-members. ASR members enjoy a slew of perks, from the ASR points purchase feature and promotions where members can purchase ASR points and be rewarded with bonus points; to the ASR Elite Status Match and CapitaStar-ASR Points Exchange programmes that allow ASR members to gain more perks or upgrade their membership tier. 

With the launch of the ‘Discover ASR’ mobile app in October 2020, members can enjoy greater conveniences and flexibility. The app has received over 177,000 downloads and provides ASR members with contactless services along with the introduction of the Ascott Cares commitment to provide guests with a safe home away from home.

About The Ascott Limited 

The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott’s portfolio spans more than 200 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.

Ascott has more than 71,000 operating units and about 56,000 units under development, making a total of more than 127,000 units in over 790 properties.

The company’s serviced apartment, coliving and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

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