TAUZIA 20th Anniversary marks the integration with The Ascott Limited by launch new website on discoverasr.com as global online booking platform and the unification of the two loyalty programs
In celebration of its 20th anniversary, Tauzia Hotels (TAUZIA) announced the inauguration of its integration with The Ascott Limited (Ascott), a member of CapitaLand Investment, one of the leading international lodging owner-operators. This integration was marked by the launch of the discoverasr.com website as a global online booking platform and the unification of the two loyalty programs, My TAUZIA Privilege (MTP) into Ascott Star Rewards (ASR).
The platform provides a one-stop access to more than 400 serviced apartments, co-living spaces and hotels with a total of about 71,000 operating units in over 30 countries, including 69 newly added properties under TAUZIA
Entering 20 years of business journey in hospitality management, TAUZIA continues to expand its network with the opening of a new property which includes 139 hotels with a total of more than 20,000 rooms spread across Indonesia and Southeast Asia. Together with Ascott’s 14 award-winning lodging brands, namely Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. This integration is ready to expand a wider network of hotels and service apartments as a form of expansion.
Ms. Wong Kar Ling, Ascott’s Managing Director for South-East Asia, and Head of Strategy and Global Operations said: “Since Ascott’s investment in TAUZIA in 2018, Ascott has not only expanded TAUZIA’s brands to scale up our business and reinforce Ascott’s leadership in Indonesia, we have also brought its brands to other markets such as Malaysia, Thailand and Vietnam. Today, Ascott has over 23,000 units across more than 150 properties in Indonesia. With a wider portfolio of brands, we are able to collaborate with owners, business partners, and franchisees across a variety of lodging options, enabling Ascott to accelerate the growth of its business.”
“We are also able to meet the demands of our discerning guests from corporate and leisure travellers to tech-savvy travellers, families or single-travellers, as well as value conscious travellers. With the TAUZIA properties onboarded onto discoverasr.com, we welcome TAUZIA’s guests to visit discoverasr.com to not only rediscover the existing TAUZIA properties they know and love, but also to discover what Ascott has to offer across our brands in over 30 countries.”
Mr. Patrick Vaysse, Chief Operating Officer of TAUZIA Hotels said: “The integration with Ascott dovetails with TAUZIA’s 20th year of operations. We look forward to further growing as one with Ascott and providing our guests with enhanced experiences. Despite COVID-19, we have continued to expand our business.”
“We have also opened three properties in 2021, including Yello Hotel Kuta Beachwalk Bali and Yello Hotel Jambi, a trendy style hotel with modern vibes that provides guests a sociable and cozy environment on June 2021 and our latest property, The Botanica Sanctuary, a luxury resort with a touch of nature in the heart of Puncak-Bogor on September 2021. We thank our guests for their support and as part of the integration, we are offering members from My TAUZIA Privilege (MTP) loyalty programme more rewards when they link their MTP membership with their new ASR membership.”
Mr. Philip Lim, Ascott’s Country General Manager – Indonesia said, “The conversion of the members from TAUZIA’s loyalty programmed to ASR members marked a momentous milestone in Ascott’s digital transformation journey to provide members with greater conveniences and flexibility. With the launched of discoverasr.com, we are unifying not only the loyalty programmed but also its separate brand websites on one single global online travel booking platform and provides guests with one-stop access to Ascott’s Portfolio, including properties under TAUZIA.”
Ascott Star Rewards expands to incorporate TAUZIA’s loyalty programme
Dovetailing with the launch of the discoverasr.com website, existing My TAUZIA Privilege (MTP) members can sign up for a complimentary Ascott Star Rewards (ASR) membership and receive a 25% discount eVoucher when they link their MTP account to their new ASR account. MTP Friendly and Unique tier members will also be matched to ASR’s Silver and Platinum tier respectively. MTP members can exchange their MTP points to ASR points and receive 2,000 ASR bonus points when they complete their first exchange. Members will start earning ASR points thereafter. The MTP programme will end by 31 December 2021.
Since its launch in 2019, ASR members have increased by 400%. ASR members contribute about 90% of Ascott’s direct bookings online and over 60% of ASR members are repeat guests.
ASR members also spend 36% more with Ascott compared to non-members. ASR members enjoy a slew of perks, from the ASR points purchase feature and promotions where members can purchase ASR points and be rewarded with bonus points; to the ASR Elite Status Match and CapitaStar-ASR Points Exchange programmes that allow ASR members to gain more perks or upgrade their membership tier.
With the launch of the ‘Discover ASR’ mobile app in October 2020, members can enjoy greater conveniences and flexibility. The app has received over 177,000 downloads and provides ASR members with contactless services along with the introduction of the Ascott Cares commitment to provide guests with a safe home away from home.
About The Ascott Limited
The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott’s portfolio spans more than 200 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.
Ascott has more than 71,000 operating units and about 56,000 units under development, making a total of more than 127,000 units in over 790 properties.
The company’s serviced apartment, coliving and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.
Ascott’s loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.
Ascott, a wholly owned subsidiary of CapitaLand Investment, pioneered Asia Pacific’s first international-class serviced apartment with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.
Visit discoverasr.com for more information
About CapitaLand Investment
Headquartered and listed in Singapore, CapitaLand Investment (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold.
As at 30 June 2021, CLI had about S$119.0 billion of real estate assets under management, and about S$83.0 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and over 20 private funds across the Asia-Pacific, Europe and USA. Its diversified real estate asset classes cover integrated developments, retail, office, lodging and new economy sectors such as business parks, industrial, logistics and data centres.
CLI aims to scale its FUM and fee-related earnings through its full stack of investment management and operating capabilities. As the listed investment management business arm of the CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm. Being a part of the well-established CapitaLand ecosystem differentiates CLI from other REIMs.
As part of the CapitaLand Group, CLI places sustainability at the core of what it does. As a responsible real estate company, CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
Visit capitalandinvest.com for more information