TAUZIA 20th Anniversary marks the integration with The Ascott Limited by launch new website on discoverasr.com as global online booking platform and the unification of the two loyalty programs
In celebration of its 20th anniversary, Tauzia Hotels (TAUZIA) announced the inauguration of its integration with The Ascott Limited (Ascott), a member of CapitaLand Investment, one of the leading international lodging owner-operators.
This integration was marked by the launch of the discoverasr.com website as a global online booking platform and the unification of the two loyalty programs, My TAUZIA Privilege (MTP) into Ascott Star Rewards (ASR).
The platform provides a one-stop access to more than 400 serviced apartments, co-living spaces and hotels with a total of about 71,000 operating units in over 30 countries, including 69 newly added properties under TAUZIA
Entering 20 years of business journey in hospitality management, TAUZIA continues to expand its network with the opening of a new property which includes 139 hotels with a total of more than 20,000 rooms spread across Indonesia and Southeast Asia.
Together with Ascott’s 14 award-winning lodging brands, namely Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. This integration is ready to expand a wider network of hotels and service apartments as a form of expansion.
Ms. Wong Kar Ling, Ascott’s Managing Director for South-East Asia, and Head of Strategy and Global Operations said: “Since Ascott’s investment in TAUZIA in 2018, Ascott has not only expanded TAUZIA’s brands to scale up our business and reinforce Ascott’s leadership in Indonesia, we have also brought its brands to other markets such as Malaysia, Thailand and Vietnam. Today, Ascott has over 23,000 units across more than 150 properties in Indonesia. With a wider portfolio of brands, we are able to collaborate with owners, business partners, and franchisees across a variety of lodging options, enabling Ascott to accelerate the growth of its business.”
