Aman and Rosa Alpina Sign Partnership Agreement

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Continuing their story in Italy, renowned hotel brand Aman has signed a partnership agreement with Rosa Alpina Hotel & Spa in San Cassiano in Italy’s monumental Unesco listed Dolomiti mountains. Aman’s second hotel in Italy, Rosa Alpina will follow in the footsteps of Aman Venice which has been home to the Arrivabene Family for over 200 years. This forthcoming Aman will echo this family spirit under the ownership of the Pizzinini family who have been firmly at the helm for three generations, residing at the property since 1939. 

Under the terms of the agreement, Aman will integrate marketing services and sales, as well as operations on the ground in an initial phase that will span the next 18 months. Evolving judiciously over the years to come, and after significant investment, the long-term partnership will see Rosa Alpina become a fully branded Aman in December 2022 – in time to welcome guests for the winter season.

Very much in line with the Aman philosophy, Rosa Alpina offers subtle glamour, exceptional service and expansive spaces providing a sanctuary for guests wishing to explore the hotel’s breathtaking surroundings.

Rosa Alpina, Italy – Dolomites in Winter

“Aman has always prided itself on offering unique experiences in remarkable settings and our partnership with Rosa Alpina will deliver just this. We are fortunate to have the opportunity to work with the Pizzinini family, in particular Hugo and Ursula, and we look forward to maintaining and celebrating the history of the property all while uniting it with Aman’s philosophy. We will unveil Rosa Alpina as Aman Rosa Alpina in 2022 in what will be our 14th UNESCO site,” said Vladislav Doronin, Chairman and CEO of Aman.

Rosa Alpina’s 52 rooms and suites afford visitors 1,200 kilometers of ski slopes within the Dolomiti Superski region, while in summer and autumn, visitors can unearth the Dolomites’ dramatic valleys on foot, bike or by climbing their vertical walls. While adventure is at the heart of the matter, the on-site 3 Michelin restaurant, St. Hubertus is an indulgent foray into Italian cuisine, where the hotel’s Executive Chef, Norbert Niederkofler is set to continue his journey with Aman, having served as a consultant at Aman Venice since 2019.

Meanwhile the garden-level spa, indoor pool, gym and hammam provide a place of peace, synonymous with that of an Aman. 

Speaking on the partnership Hugo Pizzinini, Rosa Alpina Managing Director, commented “Having long followed Aman’s pioneering approach to hospitality, we are proud to be partnering with a brand whose family ethos aligns so well with ours. We look forward to embarking on this new chapter for Rosa Alpina, with Aman as the trusted guardians of our legacy.”

A family affair, Aman’s partnership with Rosa Alpina will extend the brand’s European portfolio in a location where adventure and escapism combine, creating a sanctuary in one of the world’s most unassuming locations. 

Rosa Alpina will open for the winter season on 11 December 2020, closing 5 April 2021.

Rosa Alpina,Italy-Exterior


Aman was founded in 1988 with the vision of building a collection of intimate retreats with the unassuming, warm hospitality of a gracious private home. The first, Amanpuri (place of peace) in Phuket, Thailand, introduced the concept and, since then, Aman has grown to encompass 33 exquisitely serene hotels and resorts in 20 destinations across the world, with a further eight under construction. The next Aman to open will be Aman New York. 

The introduction of Aman Skincare in 2018 and SVA in 2020 has continued the holistic journey beyond the perimeters of Aman’s havens. Offering a soothing journey to a place of beautifully scented repose and respite, Aman Skincare represents the spirit of Aman in a bottle. Meanwhile, SVA’s range of all-natural food supplements allow Aman guests to maintain optimum health, supporting one’s wellness journey from the comfort of their own home.

In 2020, Aman welcomed a new hotel brand, Janu – meaning ‘soul’ in Sanskrit. Janu offers a unique take on hospitality where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu aims to bring balance to the head and heart and rekindle the soul. Janu launches with three forthcoming hotels which are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a robust pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brands serviced residence concept, enabling guests to wholly embrace the Janu lifestyle.

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