Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, has partnered with Mi Video, Xiaomi’s global video app, to provide the latter with video technology and premium content.
The partnership will help Mi Video increase its audience engagement and continue its growth momentum. Mi Video users will be given access to Dailymotion’s global and regional catalogues of music, entertainment, sports and news.
Xiaomi, an internet company with smartphones and IoT-connected smart hardware at its core, is now the world’s fourth-largest mobile phone manufacturer. Under this partnership, Xiaomi will integrate Dailymotion’s video content, both on international and local levels, into the Mi Video application using Dailymotion’s player technology. Xiaomi will manage the selection and distribution of contents at scale simply through Dailymotion’s API.
“This partnership provides Mi Video users with a substantial amount of easily accessible premium catalogues through our ecosystem without having to partner with each individual publisher,” said Stephane Godin, Chief Content Officer of Dailymotion.
“Our cooperation will also benefit content partners, who often run into difficulties when trying to reach a wider audience, as they will get access to Mi Video audiences worldwide.”
“This seamless integration with Dailymotion’s premium video content library into Mi Video immediately widens our reach to a global audience. We’re excited to have the ability to provide our users with an expansive catalog of content they can choose from and in the meantime safeguard their privacy,” said Li Xiang, Head of Mi Video, Xiaomi.
Xiaomi has been committed to offering internet services in an effort to give users a complete mobile internet experience. In March 2020, the number of monthly active users of the company’s proprietary operating system MIUI totaled 330.7 million globally, an increase of 26.7% year-on-year.
By embracing the Android ecosystem, Xiaomi delivers a whole spectrum of internet services spanning content, entertainment, financial services and productivity.
To learn more about Dailymotion’s video solution, visit Dailymotion
Founded in 2005, Dailymotion is a global video streaming service that connects over 300 million entertainment-seekers to their personal world of news and entertainment. Built on a clever player, intuitive algorithm, and on carefully-selected recommendations made by our experts who really love great videos, Dailymotion is the one-stop place for enjoying stories from the best creators around in one heightened video experience.
Dailymotion is owned by Vivendi and headquartered in Paris with offices in New York, Singapore and Marseille.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.
With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with 252 million smart devices connected to its platform, excluding smartphones and laptops. Xiaomi products are present in more than 90 markets around the world.
In August 2020, the company was ranked 422nd on the Fortune Global 500 list of 2020, one year after it made it to the list as the youngest company for the first time. In May 2020, the company made the Forbes Global 2000 List again with its ranking jumping to 384th.
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