Indonesia Care Campaign

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The Ministry of Tourism and Create Economy to Prepare Mechanism for Verification and Labelling of “I Do Care” for Industries

Indonesian Association of Hotels & Restaurants and the hospitality industry are showing their strong support and commitment to work together with the Ministry of Tourism and Creative Economy (Kemenparekraf) in socializing and communicating the Indonesia Care campaign, a health protocol guide. “InDOnesia CARE“, shortened as “I Do Care”, is a program initiated as the Indonesian government’s commitment to establish an adaptive tourism and creative economy during the new normal by implementing a protocol covering cleanliness, health, safety and sustainable environment (CHSE).

The commitment and support were delivered during a Voxpp Shout!’s webinar entitled Further With Indonesia Care Campaign and Hotel Health Protocol Guide held by Deputy of Tourism and Creative Economy of the Ministry of Tourism and Creative Economy of the Republic of Indonesia on Friday afternoon, August 14, via Zoom Meeting online platform.

The webinar featured the following speakers Frans Teguh, Acting Deputy of Resource & Institutional of the Ministry of Tourism and Creative Economy of the Republic of Indonesia, Maulana Yusran, General Secretary of Indonesian Association of Hotels and Restaurants (PHRI) and Adi Satria, Vice President Sales, Marketing, Distributions & Loyalty of Accor Indonesia, Malaysia & Singapore.

Deputy of Marketing Division of the Ministry of Tourism and Creative Economy of the Republic of Indonesia, Nia Niscaya, said that “The perception or view regarding Indonesia’s effort in Covid-19 handling based on Sprinklr big data is yet to be satisfying, compelling Indonesia to take steps in “building confidence and gaining trust”, which is the reason the Ministry of Tourism and Creative Economy launched the InDOnesia CARE (I Do Care) program as a communication strategy, verification, and labeling of the implementation of CHSE protocol at tourist destinations covering attraction, accessibilities, and amenities.”

Nia further explained that the key to Indonesia Care’s success rested upon the commitment of the CHSE protocol implementation by the business operator and consumer’s compliance in engaging tourism products/services and creative economy businesses. For the Indonesia Care program to succeed, it must have support from all related stakeholders from the academic field, business operators, central-regional governments, communities, and the media.

Concurrently, Deputy of Resource and Institutional of the Ministry of Tourism and Creative Economy of the Republic of Indonesia, Frans Teguh explained in his presentation that the Health Protocol Guide for Hotels is designed to gain public’s confidence and trust so that the market could give a positive response towards Indonesian tourism. The guide is aimed at entrepreneurs and/or business operators as well as the employees to meet the demand from the customers for tourism products and services that are clean, healthy, and environmentally friendly during this Covid-19 pandemic.

This guide will also serve as a reference for governments at the provincial and municipal level as well as hotel-related business and professional associations to provide socialization, tutorial/education, simulation, try-out, coaching, monitoring and evaluation regarding the implementation of cleanliness, health, safety, and environmental sustainability to gain confidence from related parties and improve business reputation and tourist destinations.

Requirements within this guide refer to the protocol and guide set forth by the Government of Indonesia, the World Health Organization (WHO), and the World Travel & Tourism Council (WTTC) in regard to the prevention and handling of Covid-19. At the drafting stage, the process involved various parties, namely hotel business association, associations of hospitality-related professions, and academics. Furthermore, the Indonesia Care campaign is expected to have finished setting up the mechanism for verification and labeling process, which will be applied in the tourism industry.

During the same event, Maulana Yusran, General Secretary of Indonesian Association of Hotels and Restaurants (PHRI) and Adi Satria, Vice President Sales, Marketing, Distributions & Loyalty of Accor Indonesia, Malaysia & Singapore expressed similar enthusiasm to work together and actively participate in communicating the Indonesia Care campaign for the revival of tourism in Indonesia. The implementation of health protocol is deemed as a necessity during the adaptation period into the new normal.

The hotel industry is also considered to gain much benefits in reclaiming the market by presenting and cultivating product and market creativity. Among one of the hardest challenges would be to campaign for a new habit, to follow health protocol together, both within the hotels and the public in general.

Adi Satria further explained that a part of the protocol communication strategy was to utilize 2 millions of loyalty members of hotel network which had been informed as from the beginning of Large-scale social restrictions (PSBB) in the middle of last March and to take advantage of media platforms and various webinar forums as well as Business-to-Business communication by continuously carrying out discussions regarding the protocol.

Accor Hotel Network that had initiated health protocol All Safe is ready to integrate itself into the Indonesia Care, as a safety program for guests, prepared thoroughly and professionally to gain the public’s trust.

Health protocol guide can be downloaded at indonesia.travel/indonesiacare or drive.google.sharing