Through Indonesia Care Campaign, Ministry of Tourism and Creative Economy (Kemenparekraf) Invites Associations, Industries and The Public to Make Health Protocol Implementation as Shared Awareness.
As the transitional period of social distancing eases in, the public is now turning to restaurants and eateries as their short-term leisure destinations dubbed short escape after spending around 2-3 months protecting themselves from the risk of Covid-19 spread by staying at home. The government and the industries have shared view that the implementation of health, cleanliness and safety protocol plays a key factor in reputation build-up as well as boosting the public’s trust.
Therefore, in Voxpp Shout!’s discussion entitled “Closer with Indonesia Care Campaign and K4 Protocol for Restaurants”, the restaurant industry and its association express their anticipation to support and actively participate in conveying, as well as socializing, the InDOnesia CARE campaign, a protocol inclusive of Cleanliness, Health, Safety and Environment/CHSE, for the sake of both the industry’s sustainability and the public’s security.
Assistant Minister for Sustainable Development and Conservation of The Ministry of Tourism and Creative Economy, Frans Teguh, said that “In order to expedite recovery, destination preparedness, and rebound strategy as well as to build the public’s trust, the implementation of K4 protocol, InDOnesia CARE, must share common acknowledgement between all stakeholders: the Central and Regional Government, restaurant and eatery managers, employees, and guests as well as visitors.”
In more detail, Frans Teguh explained that in the implementation process, restaurant and eatery managers and business owners is fully responsible for the implementation of health protocol in the shared effort to control the spread and transmission of Covid-19 by observing the elements of prevention, case finding, and fast and effective handling.
A strict and thorough protocol implementation will surely improve reputation, return business operation to normal, stimulate the economy, ensure safety and boost the public;s trust. In practice alongside protocol implementation, managers must also be able to develop their own technical procedures for their services.
Meanwhile, the General Secretary of Indonesian Association of Hotels and Restaurants (PHRI), Maulana Yusran, stated that the restaurant and eatery business is facing quite a challenging predicament, the rising number of customers coming in, and the special effort required to isolate and implement health protocol. Adapting to the new normal may become challenging for managers.
Not only that they have to face decreasing number of customers due to work from home policy, but they also have to take the extra effort to introduce a new culture in implementing health protocol. Customers, for example, could take on an unfriendly attitude when being warned to wear their mask correctly. On the other hand, the restaurant industry’s effort to communicate health protocol to the public can be positioned as a part of marketing strategy during this new normal adaptation period.
Health protocol implementation has now become the ultimate factor and we are all ready to support the Government and actively participate in conveying it to the public, specifically, the costumers. We are certain that a good protocol implementation by restaurant and eatery owners and managers will be able to boost the public’s trust and lift up the industry’s reputation itself.
During the same occasion, F&B Policy Manager of Roemah Kuliner, Fregat Pattiwaelapia delivered his statement that the public has now started to go out of their homes again to and engage in leisure. Short escape or nearby leisure activity becomes a viable choice, and restaurants and eateries are commonly its subjects. We put a special interest in the safety and health of our employees and customers, therefore we have implemented health protocol right after our business started to operate again and we do not consider it as a burden at all but rather an endeavor to ensure cleanliness, health and safety of the employees and visitors.
As it goes, we also feel the need to continue to learn and observe recent development regarding the issue. Expressing similar enthusiasm, Roemah Kuliner is ready to support and collaborate as well as socializing the principals and values in the K4 protocol – InDOnesia CARE, especially for the restaurant industry.
Voxpp Shout! Webinar Session 2 entitled “Closer With Indonesia Care Campaign & K4 Protocol for Restaurants” held by Communication Directorate of the Ministry of Tourism and Creative Economy of the Republic of Indonesia with Vox Populi Publicists via Zoom Meeting platform, live on Tuesday afternoon, 25 August 2020 presenting Assistant Minister for Sustainable Development and Conservation of The Ministry of Tourism and Creative Economy, Frans Teguh, General Secretary of Indonesian Association of Hotels and Restaurants (PHRI), Maulana Yusran and F&B Policy Manager of Roemah Kuliner, Fregat Pattiwaelapia.