An Urban Instrument

Bell & Ross, leading brand in the aviation watch market with its iconic square BR03 model designed for professionals in extreme environments, is now unveiling its BR05 collection.


Faithful to the brand’s watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel. The lines of its case combine round and square, the basic geometric shapes that form part of Bell & Ross’ identity. 

The construction of the BR05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. Its confident style harnesses the energy of the city, its rhythm, its richness.

BR05 is the time measuring instrument for the urban explorers.

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