The fashion industry as a whole is dull, boring, and outdated. The overwhelming lack of originality in this industry is worrying as it continues to spin in an endless circle from season to season. Consumers are constantly lied to by these self — proclaimed ‘high fashion houses’ producing clothes with the cheapest possible materials to be sold at exorbitant prices.
These issues were what brought us to create L’on. Helmed by an eighteen-year old visionary who previously has never had any formal training, experience, furthermore education in design, has set himself on an embarking journey to convey his ideology through the brand.
L’on approaches fashion through various unorthodox methods in order to deliver our brand’s dark signature aesthetic. These methods incorporate many hours of research, product and material development, and other signature processes exclusively available to our brand, in which this guarantees that every product has their own unique characteristics.
Our design team is heavily influenced by their singular perceptions of art which portrays individuality consistently throughout the collection, constructed together creating a cohesive thematically synchronized work of art.
Setting a new standard has always been the brand’s top priority, from months of continuous sourcing to procure the sufficient materials in order to craft the best possible garments to form a beautiful collection. L’on maximizes Indonesia’s natural resources and expertise in order to obtain the best possible handcrafted details for our pieces. Consistency is one major key point in our brands development, not only we produce clothing at the highest quality, we are willing to go the extra mile and spend time, effort and resources to ensure our customers receive their money’s worth.
In a span of fifteen years L’on sees itself as a fully functional and world recognize atelier and fashion house firmly established in all the major cities of the world. With this, the plan is to create multifunctional production houses across the globe as an effort to increase the global standard on fashion, as well as to help the global community by providing sustainable employment. In an effort to help a worldwide economic problem, we believe through a strong CSR we can help to give back to society.
To achieve the goals that have been set out, every brand has its beginnings and for L’on the start of this revolutionary movements will commence on the 27th of June 2018 through what we believe would be the greatest fashion show that Indonesia has ever seen.