In anticipation of the upcoming “Off Da Wall” Competition – the signature urban gathering for the launching of new YELLO hotels, which primary objective to bring together as well as celebrate the crafts of both professional as well as up-and-coming street artists from all over the nation, YELLO Hotels is partnering up with Institut Français d’Indonésie (IFI) to further extend its communication reach to the regions beyond.
“YELLO Hotels was born to offer a creative approach to hospitality, and a new concept for the economy hotel segment. With a strong emphasis on urban art elements & technology, we position ourselves as a creative space for Netizens,” said Marc Steinmeyer, President Director – Tauzia Hotel Management.
Specially for YELLO “Off Da Wall” which will fall on 5 November 2016 at YELLO Hotel Harmoni Jakarta – the first ever in the nation’s capital, IFI has agreed to bring in five internationally-acclaimed artists from France: Mist, Tilt, Kongo, Colorz & Fenx – as the event judge and guest stars.
“These artists are even invited to make creative mark as memento all over the hotel premises. With each artist’s own distinctive style, the hotel surely will become an instant attraction especially amongst millennial travelers and active Instagram users,” added Emmanuelle Klein, Director of Communications – IFI.
Not only this partnership will highlight the cultural exchange between two countries, and at the same time follow the same spirit and initiative by the Indonesian Creative Economy Agency to promote local crafts and creative outputs internationally – hopefully this too will lead the pathway for the likes in the hospitality industry.
Discover more about YELLO Hotels only at www.yellohotels.com
Further information about IFI, simply log on to www.ifi-id.com
YELLO Hotel, a 3-star economic hotel for tech-friendly travelers with a sense of style looking to GET WIRED! There will be 13 hotels with 2,135 rooms by 2020 with locations in Surabaya, Jakarta, Tangerang, Nusa Tenggara Timur, Yogyakarta, Sukabumi, Bandung, Bali & Semarang.
Established in 2001, Tauzia Hotel Management is a network of 111 hotels in operation & development under the brands of WorldHotels – a master franchise in luxury segment, Preference Hotels – a label for a collection of charm hotels, HARRIS Hotels – midscale hotels featuring healthy lifestyle concept, YELLO Hotels – the netizen’s new economic hotels & POP! Hotels – eco-friendly hotel for smart travelers in budget segment. Along with hotel management services, Tauzia provides Estate Management & consulting services with a vision to build a blend of culture in management style and product management as well as services while promoting cultural diversity in the hospitality business. Find out more at @tauziahotels and www.tauzia.com