Smile Asia Week to Hit the Sweet Spot for Third Year
The Ritz-Carlton hotels of Asia Pacific are set to hit a new milestone this week for Smile Asia – a global alliance of independent charities, as it launches its third regional fundraiser program which will bring total funds raised to over US$1 million. Smile Asia Week runs from May 2 to 15 and sees specially-crafted cakes sold to raise funds for the international medical charity which provides children with cleft lips or palates a reason to smile again.
All 24 Ritz-Carlton hotels in Asia-Pacific are participating with over 10,000 ladies and gentlemen lending their skills and passion to their community and guests. Each pastry chef has lovingly crafting his own variation on the Smile Asia Week signature cake which features the universally popular flavors of chocolate and banana. All cakes are sold exclusively through the website smileasiaweek.org.
All the Ladies and Gentlemen of The Ritz-Carlton Jakarta, Pacific Place will collaborate in driving the efforts to raise funds through the sale of a specially-crafted Chocolate Banana Cake. The cakes will be available and sold via the Smile Asia Week website for Operation Smile with all proceeds going directly to the charity. These include collaborations with local schools, the creation of a First Class Smile Card which gives everyone a chance to thank and recognize the role they play in restoring a smile in the workplace and for the children supported by Smile Asia.
Volunteer ladies and gentlemen from The Ritz-Carlton are also participating in mission trips to remote locations in seven Asian countries to see firsthand how affected children have had their smiles restored. The volunteer work includes setting up the mobile surgery stations, patient registrations and numerous tasks to aid the success of each Smile Asia mission.
“The Ritz-Carlton has always had a cornerstone guiding principle of striving to make a difference in the communities where we operate. Smile Asia Week is an annual signature event and just one way our ladies and gentlemen proudly share their skills and knowledge to lift up communities in Asia and inspire our guests to join us in this sustainable effort,” said Victor Clavell, Vice President – Asia-Pacific. “I am delighted that Smile Asia is able to change so many lives with our contribution.”
Funds raised in the previous two years totaled US$790,000 to support almost 1,000 surgeries and the contribution in 2016 is expected to be even higher, to help bring a total funds raised in three years to over US$1 million.
Smile Asia® is global alliance of independent charities that offer free surgeries to children with facial deformities, including cleft lip and palate. It has activities in 19 countries and program delivery in 13 Asian countries. Till date, the charities under Smile Asia have delivered over 60,000 surgeries combined.
Smile Asia® is represented by The Smile Mission (TSM) as its international Secretariat. It is a Singapore- registered charity that creates platform for medical volunteers to cross-train and provides free surgery and treatment to children with facial deformities. Since 2008, it contributed to 6,506* free surgeries for children and young adults born with facial deformities.
About Community Footprints
With a commitment to “Expand Global Citizenship,” The Ritz-Carlton social and environmental responsibility program, Community Footprints, is embedded into the company’s service values, long- range plan and business operations. This commitment is focused on children’s well-being, environmental responsibility and hunger and poverty relief. For more information, visit communityfootprints.com.
About The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md., currently operates 92 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, an award that originated in 1987. Its purpose is to promote the awareness of quality excellence, recognize quality achievements of companies and publicize successful quality strategies. The Ritz-Carlton Hotel Company won the award in 1992 and 1999. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333 or visit the company web site at ritzcarlton.com. The Ritz- Carlton Hotel Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc. (NYSE: MAR)