￼￼Second year The Ritz-Carlton run fundraiser across Asia Pacific
After the overwhelming success of Smile Asia Week in 2014, The Ritz- Carlton hotels of Asia Pacific will run the program to raise funds for The Smile Mission for a second year. From May 4 to 10, specially crafted cakes will be sold to raise funds for the international medical charity provides children with cleft lips or palates a reason to smile again.
The 2nd Smile Asia Week will be celebrated at 21 Ritz-Carlton hotels in Asia-Pacific. Pastry chefs of The Ritz-Carlton in each hotel designed their own recipes for the cake sale, with a focus on local tastes and preferences. In Indonesia, China, Hong Kong and Singapore, Valrhona Chocolate and Banana Cake was selected, reflecting the universal popularity of chocolate, which puts a smile on everyone’s faces, and banana being a flavor that appeals to children and adults alike.
Around 10,000 Ritz-Carlton ladies and gentlemen in Asia will take part in this drive to raise funds through the sale of specially crafted cakes, sold exclusively through the websitewww.smileasiaweek.org. All proceeds go directly to the charity and will be sued to send medical volunteers on surgical missions across Asia. The cakes are perfect for celebrations and special occasions from Mother’s Day to anniversaries and birthdays. The website also allows customers from around the world to have cakes delivered to their loved ones and friends in Asia.
To make the event more meaningful for the local community, The Ritz-Carlton, Hong Kong and The Ritz- Carlton, Millenia Singapore are partnering with the French art organization, La Fabrique Du Sourire, to host THE SMILE FACTORY. Guests will be invited to join the Smile painting activities, watch live Smile painting sessions by artists, enjoy Smile workshops for the public and Lollipop SMILE for children, specially crafted and designed by artists. There will also be limited-edition Smile lithographic works, designed for Smile Asia Week 2015, available for purchase. A part of the proceeds from the sale of art pieces will go to The Smile Mission. For Ritz-Carlton properties in Indonesia, 1000 cakes are aimed to be sold for this year, by social media campaigning hashtag #smileasiaweek2015 during the period.
“The Ritz-Carlton is always focused on establishing meaningful relationships with the local community by devoting ourselves to our company corporate responsibility foundation, Community Footprints,” said Victor Clavell, Vice President – Asia-Pacific. “With strong support from our Ladies and Gentlemen for this initiative, we were able to give new smiles to 418 children with cleft lips last year. This small surgery changed their lives and inspired us again this year to continue this activity and help more children in the local communities in which we are present.
The Smile Mission is a Singapore-registered children’s medical charity that creates platform for medical volunteers to cross-train and provides free surgery and treatment to children with facial deformities, forever changing their lives. Since 2008, with the help of dedicated medical volunteers, it contributed to more than 8,000 comprehensive patient evaluations and over 5,000 free surgeries for children and young adults born with facial deformities. The Smile Mission is a member of Smile Asia ®
Smile Asia ® is a collaboration of multiple non-profit entities from across the world who work together in delivery of programmes in 13 Asian countries.
About Community Footprints
With a commitment to “Expand Global Citizenship,” The Ritz-Carlton social and environmental responsibility program, Community Footprints, is embedded into the company’s service values, long- range plan and business operations. This commitment is focused on children’s well-being, environmental responsibility and hunger and poverty relief.