Mumbai, India, April 2, 2013 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the debut of its rapidly expanding Four Points by Sheraton brand in Ahmedabad. Owned by SAMHI Hotels (Ahmedabad) Private Limited, Four Points by Sheraton Ahmedabad will be a conversion from an existing hotel and will be Starwood’s first managed Four Points by Sheraton in India.
Brian McGuinness, Starwood’s Senior Vice President, Specialty Select Brands, said, “The Four Points brand, offering a “best for business” proposition for travelers seeking great hotels at great rates, has grown to become the second largest pipeline among all Starwood brands. We are excited to open our fifth Four Points by Sheraton in India and believe the brand has immense opportunity in the country. Our guests are seeking an honest value, genuine service, and the amenities they need to stay productive on the road. ”
In India, Starwood Hotels & Resorts currently operates four Four Points by Sheraton Hotels in Navi Mumbai, Pune, Jaipur and Vishakhapatnam, and has three under development in Gurgaon, Mumbai and Faridabad. The hotel is Starwood’s first in the city under its upscale portfolio. Starwood will further strengthen its upscale brands’ portfolio in the city of Ahmedabad with the opening of Aloft Ahmedabad, SG Road later this month.
“Gujarat is amongst the fastest growing states in India and is an important market for Starwood. The debut of the Four Points by Sheraton brand in the state will strengthen the brand’s presence in the Indian market and is in keeping with our goal to continue to expand our footprint in tier 2 markets and in micro markets within larger metros. Our upscale brands offer a great opportunity for us to be able to do this,” said Dilip Puri, Managing Director India and Regional Vice President South Asia for Starwood Asia Pacific Hotels and Resorts.
“The short turnaround of the Four Points by Sheraton Ahmedabad conversion highlights the agility of Starwood’s team to quickly and efficiently convert hotels to join our system,” said Nikhil Manchharam, Vice President, Acquisitions and Development, South Asia for Starwood Hotels & Resorts Worldwide, Inc. “Conversion highlights an exciting new growth channel for Starwood in India. Many well-located, but under-branded hotels represent enormous untapped repositioning potential. We’ve developed a conversion-friendly strategy for existing hotels to meet owner and guest demand, and help our partners reposition existing assets in a cost-effective manner with the backing of Starwood’s powerful platforms.”
Four Points by Sheraton Ahmedabad is a 104-room hotel that is well situated with a visible location in the city. The hotel is located in close proximity to an established commercial district at Ashram Road and the emerging commercial center at S.G. Road, Satellite Road and Drive-in Road. The hotel will have one food and beverage venue, approximately 2,500 square feet of meeting space and a fitness center. On completion of the conversion, the hotel will also feature the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveler.
“Asset ownership is challenging in today’s competitive environment and Starwood’s distribution capability, the power of its award winning loyalty program, SPG, and the strength of its brands offers great value. We do believe this partnership will prove fruitful in repositioning our Hotel. Starwood had an open minded approach to make things work within the given parameters and make this conversion successful, and we are proud to partner with them to bring the Four Points by Sheraton brand to Gujarat,” said Ashish Jakhanwala, Managing Director & Chief Executive Officer, SAMHI group.
To find out more or make a reservation log on to www.fourpoints.com
About Four Points by Sheraton
Great Hotels. Great Rates: With more than 170 Four Points by Sheraton hotels in nearly 30 countries, travellers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points by Sheraton hotels can be found in big urban centres, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.
Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.
For more information, log onto www.starwoodhotels.com.