A Trensetter in Hospitality Industry

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LITERALLY means “Tough and Peaceful” in Sanskrit, the word Santika truly represents the best of both worlds in ways that the hotel’s excellent facilities are the fruit-bearing of the blending delights of unique local traditions and modernization.

PT. Grahawita Santika, the company that umbrellas Santika Hotel chain, has accommodated the best mid-sized hotels targeted to burgeoning middle class since its establishment in 1981. Seeing huge potential in Indonesia’s economy, the company has therefore spread its wings into broaden market segmentation.

Santika Indonesia Hotels & Resorts now have three brands that capture middle to upscale market; Santika Premiere Hotel, Santika Hotel and Amaris Hotel. In addition, The Royal Collection brands of The Samaya, The Kayana and The Anvaya have been brought to the table to pamper those who aspire to perch at the reaches of sanctuary heaven.

“Embracing an oceanfront parcel of tropical landscape, Hotel Santika Premiere Beach Resort Bali is an example of a sanctuary that not only provides a perfect chrysalis to release your pent-up tension, but also tempts the adventurous side that you never know its existence,” Vivi Herlambang, Santika’s corporate promotion manager, asserted referring to the 171 stylishly guest rooms, suites and private bungalows that are scattered across a garden environment that exhibits a superb collection of native trees and fragrant flora.

Amaris Hotel was first opened on Panglima Polim, South Jakarta in October 2007. Literarily means ‘promises,’ Amaris is a modern and trendy technicolor décor known as a smart hotel.

Each room of an Amaris hotel is equipped with LCD TV and safe deposit box; while the hotel facilitates a business center, Wi-Fi Internet access and sumptuous breakfast that fit best with today’s discerning business travelers. Indeed, Amaris Hotel is a smart investment that caters smart service and smart staff.

Santika’s royal collection brands of The Samaya, The Kayana and The Anvaya are perfect destination for crème de la crème patrons in search of discreet elegance of a luxurious stay. The three hotels offer wonderful environment and exceptionally traditional values.

Beautifully set on spacious landscaped gardens overlooking the pristine beach, The Samaya which means “I’m with you” in Sanskrit, The Samaya offers butler service along with premium facilities with an individual plunge pool and private garden, creating a heaven of your own.

With the word originated from the Sanskrit meaning “paradise,” Santika’s top-notch boutique villas of The Kayana really charm the finest blending of modern design and the traditions of outdoor dining areas, spacious bathrooms, private pools and butler service. Having the meaning “conformity and experience,” The Anvaya is a five-star business orientated hotel designed for those willing to mix business with pleasure.

“Regardless of the luxurious degree of your choice hotel, we provide a unique service which is based on the cordiality of local traditions in each city,” Vivi added. “Coupled with local traditional themes, a touch of Indonesia can be felt as a reflection of our high-standard quality of services at our hotels and resorts as well as the royal collection of luxury hotel boutique villas.”

Restaurants at any of Santika’s hotels or resorts are designed in different setting depending on the location. Serving international and Indonesian cuisine, a guest can always be assured of a gastronomic adventure.

She further said that as a means of facilitating guests at best, “Each of every hotels and resorts is strategically situated with easy access to vital destinations such as airports, historic and cultural areas of interest as well as recreational facilities and financial and commercial centers.” There have hitherto been 16 existing hotels across Indonesia; nine corporate-owned and seven under management contracts. Setting the target to operate 50 hotels by 2012, Santika Hotel chain seems to stay on track with nine more hotels coming to view throughout year 2009.

Jakarta Globe, May 19, 2009
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